The four most important basic pillars of marketing professionalism

the four most important basic pillars of marketing professionalism

Marketing is the process that includes panning, implementation, and analysis of advertising, but rather a comprehensive process that includes research, development, design, pricing, and promotion of products and services with the aim of meeting customer needs and achieving the company’s goals.

We will explain the following points in detail in this article, where we will explain the following points:

What is marketing?
The history of marketing.
Four stages of marketing professionalism.

What is the marketing?

Marketing can be defined as the basic process of managing relationships with customers by providing them with added value and achieving their satisfaction, as marketing includes a set of activities that aim to understand customer needs and develop products or services to meet customer needs better than competitors, so Marketing is not just selling or advertising, it is a comprehensive process that includes research, development, design, pricing, distribution and promotion of products and services to meet customer needs and achieve company goals.

 

Marketing history

The history of marketing dates back to ancient times, when trade was the primary means of transporting and advertising goods. With the development of societies and cultures, trade methods and thus marketing methods also developed. The science of marketing witnessed tremendous development with the emergence of the industrial revolution, the expansion of markets, and the development of means of communication and technology.

 

Only four stages you must learn to become a marketing professional

By focusing and carefully understanding the basic pillars of marketing, you can set your feet on the path to marketing professionalism.

The first stage: studying and analyzing reality

This stage aims to comprehensively evaluate the company's internal and external before entering a new market, these steps include:

1) Market study

Analysis of market needs, consumer behavior, competitors, and available opportunities.

2) Company evaluation

Determine the strengths and weakness, available resources, and core competencies of the company.

3) Entry planning

Determining the best way to enter the market, whether by introducing a new product, service, taking into account financial and marketing factors.

 

When entering a new market, reducing the price may seem like an effective idea to attract customers, but this idea is often not feasible in the long run, as reducing the price may lead to a decrease in the value of the product in the eyes of customers, and may create an impression among them that the product or service is of lower quality, and may lead to a price war with competitors, which may reduce profit margins and negatively affect the sustainability of the business.

Customer satisfaction is one of the most important factors affecting the success of any business, in fact it is the most important factor of all, as companies must understand the needs and expectations of customers and work to meet them.

 

The second stage: conducting marketing research

Conducting marketing research is an integrated process that begins with identifying the problem and setting research objectives, then developing an action plan to collect and analyze data, present results, and make decisions.

Companies should evaluate each segment and determine which segment can achieve the greatest success when targeting it. The segment is selected based on several factors such as the size of the segment, its long-term growth rate, and the extent to which the segment is compatible with the company's goals and capabilities. Positioning: The process of determining the position of the product or service in the market based on an analysis of competitors, the product, and the market in order to create a distinctive mental image of the product or service in the minds of customers, by studying the strengths and weaknesses of competitors, analyzing the product, and understanding the needs of the market and customer expectations, to build a strong brand identity and attract target customers more effectively.

The third stage: determining the market entry strategy

This stage aims to develop a clear plan to enter the market, the main steps include dividing the market into smaller segments based on costumer characteristics, choosing the segment most suitable for the company's goals and capabilities, and determining the position of the product in the customer's min compared to competitors.

The fourth stage: ways to reach customers

By following clear, systematic, scientific steps, companies can achieve wide spread and build strong relationships with customers, which enhance the success and growth in the market, this requires the use of variety of strategies, including:

1) Digital Marketing

Using social media to communicate with target customers, and improving website content to appear in the first search results on search engines.

2) Traditional Marketing

Customers can be reached through TV and radio ads and using newspapers and magazines to publish ads and billboards

3) Content Marketing

Creating attractive content, writing articles and blogs, and providing them with added value to customers

In these ways, companies can enter the market strongly and effectively, achieve their goals, and achieve sustainable success.

Categories that benefit from reading this article

Reading articles about marketing is beneficial for anyone who wants to understand how businesses work and how to influence consumer behavior. Whether you are an entrepreneur, a marketer, or a consumer, knowing about marketing will help you make better decisions and achieve your goals, , articles like these are useful for small and medium business owners and entrepreneurs to help them get practical tips on how to develop effective marketing plans, reach a wider audience, and learn how to use different marketing channels to reach a wider audience and increase sales, it may also help students and researchers, to help them understand marketing concepts: build a strong knowledge base in the field of marketing that can be useful in their studies and future careers.

Acquire research skills: learn how to search for and analyze information related to marketing topics.
Develop writing skills: improve their skills in writing reports and articles related to marketing.

 

We know very well that you thought that mastering the art of marketing is a complex matter and requires in-depth study for many years, but the truth is that you can master the basics of marketing by focusing on the basics of marketing that we explained in this article.